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happy Saturday morning I'm -- show and this is the hobby on WGR Sports Radio 550. And WGR 550 dot com the show for card collectors. When we started in September. Lot of people found out -- having -- card show but you know cards is it was a baseball cards also other sports. Then it's also memorabilia. And autographs and all kinds of different things and I remember a few times stressing either on the air in emails responding to people. Look there's a lot of there's a lot of world out there that the show can tap into. But my expertise -- cards and it's not even it's it's limited compared to other people but I'm a card collector not. A baseball or bad guy your jerseys or anything like that but I've got to confess to you right now I've got a little carried away -- jerseys in the last few months. I just I've got to love autographed jerseys and you know it's expensive to not only purchased and sometimes you gotta get the Jersey and then the autograph. And then a fourteen and then you have the job done and that's gonna cost me a lot of money as I do that but just. The reactions I get. Like this for me is impressing people that's what a lot of collecting is it's about personal satisfaction it's also a friend look I've got this. Carl Yastrzemski rookie whatever the case may be and I find that more of the people in my life are impressed with the jerseys in the carts. They see the cards is more of a kid thing in the -- Mormon adult thing I could do well I'll admit to you. To actually impress people as an adult kid on the kid front -- oh good -- unpopular with little kids. I think my wife thinks I gambled -- But I've been in the jerseys lately and I wanna actually we're gonna talk about autographs in just a minute here with Joe Orlando the president of PSA will get him on the line. And do that how can an expert like Joe and people of his company tell an authentic autograph from a fake. About I wanna I wanna tell you about this this Jersey habit that I'm in as well joining me now on the hobby. Is the president of PSA Joe Orlando things are coming back colony joke. One of the talk about authenticate being autographs and I asked Joe earlier in the week is there. Someone to PSA who he would consider like that may be a top expert on this American join me NGOs and I'll do it. So let's let's get right into your Joe. What do the experts look for how much can you tell us about. What an expert is looking for when he determines or she whether an autograph his authentic or not.
That is they hit it it's a question that probably requires a long answer but I'll try to make it as -- as possible mean. They are looking for. They're not exactly looking for. A replica of other known exemplar that sort of thing but they're looking for patterns in things likes spontaneity. Flow signature sizing of letters that sort of thing in -- with a lot of players with people. May may not know was how dramatically. Someone's signature can change over the the course of their life a great example of that. For anyone who would like -- You look at. Examples of this is during adding that about 2005. -- handles the state. Sold. The remaining. Parts of his collection at many things in the air apps. You know. Personal facts that sort of thing but one of the more interesting things that was auctioned off and that. In net so upset that it was a currencies. Was all of his player contracts from his rookie year so -- final season. It was great to look at that if you if you like studying signature is in the evolution of someone's signature to look at -- signature during his rookie year. And watch the ball. Over every note three to five year period and when you when you look at it his rookie year signature. Would be very sort of child like almost primitive looking. Your body had this career. He had bet that flamboyant signature that we are you of people that are in the hobby -- heard that familiar with the date work have very. -- stylish signature so it's very very important that experts whether he had fair. Another company that they're very familiar with all of those changes to -- someone's life.
Interest thing and metal such a great example of a player who. And I can't say for sure he took pride in his signature my guesses that he did he obviously knew. What kind of money he was out their forum. -- to is just to sign his name I just love how legible it is the all time greats -- thank --
It is and any you know what a lot of people say that about me at all about Ted Williams paper route and it is kind of interesting to compare signatures of players from. You know past eras and compare to pictures of players today. They're they're definitely different and with the -- it's funny because when you look at his signature. It's not only reflects. The fact that he takes pride in his signature but it it all -- reflects how he changed and that person would like experience. I mean he was a small town guy. And he had sort of a small amounts signature that becomes the big city become most popular player in Major League Baseball. And you could eat I mean it's it's amazing actually seen that in the style of the signature.
Joe Orlando the president PSA on the line Joe how are refined his skill how artist's skill is. Authenticate in autographs is it's something that you would say. A lot of people can do or very few people can do well.
I think very few people it's it's one of those things that. It it's sort of like you know we know we are talking about that baseball earlier sort like baseball itself. There are people who can go to the batting cages five hours a day it's everyday for the rest of her life. And they'll never be able to. Be a Major League Baseball -- just one of those things where people had different skills sets and seem like autograph authentication you know I've I've been in the hobby my my whole life. And it sort it's something you either have it you have that innate ability to pick up. On the small beat -- or you don't and very few people that -- common in contact with. Even inside a -- no matter how much experience -- actually have the capability to distinguish. Between. Heidi you know high level forgeries and and the real deal and I think that's the key. I would not suggest this is sort of one of those things where. You know don't don't try this at home. I could sit there and give you an average hobbyists -- an average person you know -- hundred. Authentic exemplars of a -- group's signature. And then. Samuel five high level forgery and they're not going to be able to tell the difference that's how good some of these borders are. But with these experts this is all they do not only -- have the Indy. Skill to do it. But this is all they do they live and Marines autograph authentication everyday of their you know their learning something different picking up on a slight little. Idiosyncrasies. And someone's signature and that. That may be the difference just one slight hesitation. Between the connection of one letter to another tips them off that this isn't the real deal.
While it's so interesting to me joy I guess with all due respect to that you can get very very very close to a 100% to a certainty. But at some at at some point may be have to say whether it's a PSA standard or just a hobby standard. -- to say yeah I I think this is authentic right you mean you can't you can't know unless you're there watching the guy do it so. Can you speak to that a little bit just exactly how oh how what what is the determining factor in saying yes or no.
And -- absolutely. Here's the difference of course there are services including towers what we call it in the presence servers where we actually tagged items as they're being signed of course. You can do that. With a guy like Peyton Manning because he's signing at a show or court during a private -- of course he's alive you obviously it do you that would paper so. The reality about -- autograph authentication and I think it's important for people to understand. It doesn't matter what cerberus were talking about. But we knew we -- ask a third party. Whether it's PSA or another notable third parties in the industry. For their opinion that is exactly what you're getting now. They're the but the key that is the weight of that opinion at the company. Or person had a great reputation. Not only in in ethics but also would steal. Then the weight of -- opinion is what matters when it comes to. Deal buying and trading and selling autographs. But again it is important for people understand. That you're right that is what they're getting you're kidding -- union. Of that expert on that service so. I will say this. Eight do you believe not to become quite -- yet -- do it again being in the hobby that the guys that really know what they're doing. Are that they got that it did in the business for awhile and have these reputations. They bear their level of accuracy. It's incredibly hot and have watched these guys work both act PSA outside -- PSA. And they really you know again this is what they do they live and read this stuff arms so again. Eight years that it does come down to an opinion when you're talking about any dark craft that were signed out of the president. But their their level of of accuracy is much much higher than some people may give them credit for.
Joe Orlando the president of PSA professional sports authenticate her with us on a hobby I might show and again Joe with with respect to that. I wonder and I I ask this this question in fund to fight if I can say that first but. I wonder if there's ever been a time maybe it happens once in awhile where you'd where they just can't tell. And I wonder if in such a situation if you know one. If it's close does the status of the person who signed the -- matter for instance you might say hey this is George Washington and we've got to be. 100% sure if we put our stamp of approval on this that we know which George Washington signature as opposed to you know if it's. I don't know George Foster or something that.
George Foster a part of the big red -- that's -- I do I look at Georgia carpet. It is a good question -- person off it would be ridiculous for me to eliminate human nature out of the equation it's just like when. And when someone rating at a trading card PSA or in another service. Of course if you're if you're conscious air breathing mammal but I didn't you're going to. You know look at a 1962. Tops handled it may receive an eight or nine probably a little bit more sure -- a little bit more. That it Mickey rivers carnage it's just it's you know again it's human nature so it would be silly of me to say that human nature doesn't play a role in any type of expert I think. That being said I do think. And I and I right now that they they why no matter if it is. You know George Washington -- George. That it's George austere. I'm -- because our reputation is on the line every day in what we do. They're going to apply a conservative approach. Every autograph because even if you make a mistake on the George Foster -- still. You know it's still may affect your reputation so when they're when they're evaluating signatures. It's important I mean in and that and let me beauty and example let's say that they get a current player like Derek -- someone like that. It is possible and it and it's important again for people to understand how autograph authentication works when you're when you're evaluating autograph on its own merit. It is possible to have a completely authentic. Autograph. Not ask an expert to be rejected and let me explain why. I mean -- Derek Jeter is in in the Turks city stumbling out of a nightclub 3 in the morning. And eat and -- and -- inside that snapped it. Up sharply. In port deal and inside it it it's Derek Jeter he signed it but he. Sign that it didn't -- Very little resemblance to anything that we know any variation of Derek Jeter's signature. That an expert has aware of it's probably not going to pass so when it comes autograph or signed out of the presence of a witness. They need to be need to look at it on its own merit and compare it. What we know about that person's signature patterns throughout their life so it is possible that have a real signature. Rejected an anonymity and and like you mentioned. If they're not sure the deal. -- The ability to it's it's almost like just ponting they have the ability to say you know what we locked we're not sure. The customer -- funded their money. And and and given that Europe credit so that does happen from time to --
Interest thing -- the Jeter scenario there makes me think of something else to it's important if you are. A collector like I am and I want a few autographs but I wanna make sure what what the players signing is something that I I just wanna do it right. I wanna consider a Jersey instead of a napkin obviously -- ball. Instead of a napkin and I wanna make sure that the person involved is not rushing through and I want it to be respected and when I end up doing Joe. At a certain expense. Is setting up to pay for like making sure I see the minute show instead of knowing somebody who knows somebody is gonna tracked him down at a supermarket. I just I guess I feel like that I guess -- like the person gonna do what a more earnest job the signer if they're in such a setting.
Yeah I mean I think I think -- that good advice I mean if someone is you know it's it's here collector you care about that. On the presentation and the quality. Of the art wrapped in forgetting about the monetary value of just the the fact that it's you know it's legible it's clear on something that you enjoy like you said whether to baseball -- our securities something like that courses estates and and -- piece of paper. I think it is worth doing it against taking -- the that values the monetary value of its its work -- just because it it it's something. Something that you'll enjoy more as a collector.
Joe Orlando from PSA has been our guest today -- I wanna tell you on a different topic before we run out of time here and I I don't know if I've told this before what but. I just as having been involved in this aspect of collecting for about two or three years now. I can't tell Leo how effective I think the set registry is for collectors I mean. I have a card collection and not all cards are graded I still have these cards but the idea of having them almost be made official. And then to be able to compete with people I don't even know if you think -- competition. And I do it's just it's totally sucked me in the registry.
Well you know it's it's. Body you know it the timing is great because that we just got done with our we we do an annual awards right. Ceremony in season and I just got done. With the voting process of for the special awards and it. That's their registry -- a lot you know. I would that PSA -- we decided to create that. And sort of steal it from our sister division at PC yet are -- great division and it'd been just amazing to watch that thing -- are over 45000. Registered stats online right now. And it just it really just dwarfs anything. Any you'll competitive registry that's out there and you know. I guess the way I looked at it when we first started it is yeah I've been a collector mile light and -- you know what. What I like this is this is I would enjoy an antenna and a bunch of us that the company said the same thing -- yeah this is really neat we think we this is something we would like to do. And and I think you know that. The fact we you know again we -- other collectors Q what -- think about the concept I think that it's it's collector to rip and edit something that. It's not that it's something that collectors really enjoyed doing like sharing what the other the other -- the competitive element and then there's just sort of this year the other the fact that they can share with others who share the same interest. I think at that -- and it's become a real community I think people really enjoyed.
Thank you yes in my case -- One example I'm around fiftieth on the Pro Football Hall of Fame rookie registry. And I will look at the other sets around me and try to predict who is moving up and who's moving down like others.
It's like the RBI and naslund scored leader.
Yes like a minute fantasy league exactly we know that that that's been a fairly popular phenomenon. It was sportsman's the last thirty years -- so. Joe always great to talk to you. -- might show stay --
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Joining me now is Neil flag the president and founder of sport's poster warehouse in sports poster warehouse dot com. Neill is in Toronto and what happened really heard the show and thought may be. We we should shed about your business little bit I am a moderate if that's how it happened and glad to talk to you today.
He had -- glad talked he actually didn't hear the show itself but it -- promo for the show I think during the drive try to drive time show. That not a popular and and in --
Oh OK tell us about sports poster warehouse how long you've been around and I can pretty much gas and make posters are what it's about.
Yeah we had we started out back in 1998. During the -- of the dotcom boom e-commerce boom we started to initially as a company intended to publish great moments in sports posters. And as we began that to pursue publishing we found that. That it required a lot more money capital and investment and and at the time but as e-commerce is growing. Without the posters as a retail light word -- natural for the Internet. People and people don't have to touch and feel -- they know what they're getting. It's a fairly low cost items like it is a picture of what you're getting in general it did not offer for the consumer online they'll. Where web site kind of took off from there we started retailing posters that. -- existing publishers. And we went from there started -- vintage product in. And that there right now we have by our largest selection of sports posters in the world we are. Essentially a world leader in the at the age of the collectibles business that. It's both collectible posters and that anything you can passionate sports that led up to fitness charts virgins and hotels. That. Part of it open to anything sports related but at the correct perspective we have thousands of posters.
Mile I'm guessing there are a lot of similarities with card collecting to poster collecting one thing I'm thinking about early on here is just. -- the importance. To you I'm sure. Of being able to convince your customers that these are originals seems like with posters that's the kind of thing that you might be able to duplicate. Without maybe having to go through as many steps as you would be in in terms of carts.
Well I'd actually -- in many ways the opposite because posters are so big and that's the challenge there's never really been a problem with with that would productions and -- of posters because. Two to reproduce such a large image. Is very difficult and that particularly to reproduce an image to make it look good as good as the original so. Out of large scale at its almost impossible part of the collectible market. Or posters as much more narrow the cards to be expected to to publish it and think to go to the effort. Producing duplicate this is really not worth it for. The unsavory out there. Under as part of the collectible and the posters goes it's that it's kind of an unexplored nature of the of the sports collectibles market because. They have for want to there's a huge volume poster published every year there's. Literally hundreds of different images whether it's stadium panoramic prints or. Current superstar player posters published every year. And most of them are published on on a very low -- print run of bad it did these days between usually won in 2000 even. And more popular ones might get reprinted first second third run that for the most part these are very limited edition items.
flag is our guest he's the founder and president of sports poster warehouse dot com we're talking to him he's up in Toronto today. Neil what are some of the most famous sports posters like I guess for Media General this is what most people would be thinking about what I think is sports posters and -- ones I had. Up on walls in my bedroom. As a -- what are some of the most famous ones.
Well let it go back to the beginning pro sports posters really yet to competent entity in the late sixties and early seventies through Sports Illustrated. We all remember all of us to grow up in that era or even into the eighties remember those checklist style at the back Sports Illustrated. And where -- take that check off the ones you want it to have been a little little check or money order that in the -- couple weeks later you get your posters so. The all Sports Illustrated posters are some of the most famous there are hundreds of them dating right back to the late sixties and early seventies starting with. These guys like -- Davis and yes OJ Simpson has one of the more famous ones from the early Sports Illustrated days. -- through the eighties when many people remember the quote white border posters. Which were it which were basically at night and great action shot from the Sports Illustrated photo staff. Stranded by just plain white border and the player's name in black look at the top. There were hundreds of those in this series many of them where we're. So -- common in many of them are extremely rare. So glad those that that's series is is that one of the most popular for collectible collectors. And as we get into it through the eighties and into the ninety's. A lot -- the F most famous posters revolved around Michael Jordan. After a couple of years -- Bo Jackson was extremely popular -- people poster of the black and white poster with -- in is that. Football uniforms called ball player we -- the -- ads on it and that the baseball battle their shoulders one of the most famous of all time and and Michael Jordan posters that there's a bunch that we could talk about that that. To this -- from the best sellers in most sought after.
Neil is there price guide for posters how -- collector or even a wanna be collector and find out which are rare in which are not.
They were there really isn't the price -- and fortunately. Eight in the another problem with the potent potent as a collectible collectible is that the poster publishing company. Never really looked at them as a collector's item. To make it both intriguing and frustrating at the same time. There's is there aren't. Any real. Comprehensive checklist of price guides for posters not the same time online through our web site through a couple of others and through -- You can generally find out that it essentially what something would be birth. Based on the market as bad as it stands -- that and other -- really -- it's basically what it. What its power how you value it for your collection and that -- at the condition that sent.
That adds a certain. More interest thing and challenging aspect that would think to your role in this to your job -- a car dealer can easily and I'm sure the vast majority of them do this just go to the guide. And -- what's the what's the book price and put a percentage on that and sell it. With no is that it's actually not complicated in your case you might have to be a little bit more creative little bit more thoughtful about it.
Definitely definitely had its -- that we have to. You glad to be creative about pricing and it it comes down to also -- at the -- and collectible poster is from the 60s70s -- It really comes down to what they go for a that you pay a lot of the times sometimes you you can find some some great posters from that era. Four -- you know priced in 2030 dollar range even. Because some of the more common but then you could as some of the more difficult once defined which will be players you might not even. Necessarily heard -- or remember. But -- it's particularly rare item that that you don't see come up very often they can go for I'm 520300. Dollars at a time.
We're talking with -- flag from sports poster warehouse dot com. -- what's your personal favorite if you have one.
Oh well I can tell you what on the wall in my office I have my personal favorite is that it's two posters that I have. -- the 1975. Relief that from NBC. That hockey fans it's that. From the end NHL on NBC. From the year the California golden Eagles and that Kansas City scouts. Expansion here. These are two -- by the poster that have eight shots he -- classic hockey action from the seventies so. That's what my personal favorite is that.
And that's that's a certain set NBC. Published then just the two.
Yeah they're they're promoting I guess that they had they had the have that we can't game a couple of years in the seventies there -- so they say they. Yes partnered up with that with a great pockets talk for of the -- Portnoy. And that they put out that that that fantastic this is to create that you rarely see that weren't available but that they managed to get a vote -- couple of them -- up on the law.
It's barely before my time but I I know you're correct NBC had the games then Tim Ryan who still occasionally pops up doing. Tennis -- college basketball maybe he was the the play by play man for NBC in those days around the time the flyers winning. Stanley -- Yeah yeah okay Neal lomb is generally a little bit about we talked about before but generally the same principles apply with poster collecting and -- collecting I wanna know. I just you know that the rarer ones are more valuable wanna have to make sure they're in good condition all those sorts of things.
Exactly exactly the elbow the air -- a little less important any card because frankly proposed very you can have a poster come right up the printing press with a couple -- and it's not that crucial because you're looking at the overall image how it looks on the law. A couple little things about a quarter even even in all -- the quarter are not often. And that crucial to the value poster OK it's more to do with this scarcity and also to do with that -- have the most important thing condition wise to look for as the waving it in the poster if the posters and storm rolled for many years. And perhaps not. Not extort operate. Our two properly can get crushed. And when you -- poster that has been war in any way. I the waves come throughout the posters so the waving it is far more important than the corners are the edges.
Rolling them up I was going to ask you about that I guess I know not to do that then if I'm thinking about preserving these for the long term and no not.
rolling -- is okay as long to be stored improperly that they do they'd get out of shape if they get warped into it to an old old and then that the collectible value diminishes greatly but yet store. Storage and that storage and display a definite challenges for posters. There incredible collector's items and they look great on the wall but you have to take the time and and spend the money to get the displayed in stored correctly. I could be for another day but that's definitely talent when it comes to collecting those.
And -- what -- how far back do we go -- what are some of the oldest sports posters.
Well as far as that the posters that they mentioned it did that they develop Sports Illustrated that really started in the late sixties the late sixties when the technology. Made it economical for. A sports photographed people on up to poster size and and published on a gap on me and economical basis. But it are things that we sell I mean we we have access to for example the photo file collection but a public company had a Long Island New York. -- now that has. Literally tens of thousands of images right back to the the early twentieth century there archives so we have. Exclude the posters that we print now as as that vintage reprints. Going right back to Babe Ruth Lou Gehrig even before that -- the great policy they advantages -- I have it's on its Wagoner and things like that the united seen in magazines before. I'm the you can really get into it if you're looking for particular image from any here we have a lot of that available. But -- our posters himself as a collector's item that really started late sixties -- of the group in the eighties.
And that's when the that's because that's when the technology. Really became so that people could start and that's when it's restarted.
Right it was a technological improvement that -- that allowed that to happen and whether it really possible economically before that.
Interesting how you said earlier that. People didn't think of the news as collector's items the same thing really happened with cards I think I've been learning more about that through doing the show. Sometimes I'll go how did you not know in the fifties of the sixties -- that you know these cards are gonna appreciate or just at the possibility -- the potential to do so. And you know the response have gotten one email I got that I wanted to get to today says that we -- we just didn't think like that.
You know you -- years ago actually wrote an article on the history of sports posters and I spoke to want the gentleman who worked for our. The original sports poster company a couple of Rensselaer corporation out of near Philadelphia. And they got into sports posters not because they were sports fans a collector or collectors but because. Their printing company owns the technology. And they've brought the technology from Japan he told me and they were looking for things to do a bit. It's one thing led to another and -- the people and -- sports its attitude to that sports posters put our kids while they didn't they they didn't really have an interest at all in in sports percent.
And about ten years later I've got one of Burke Jones up in my bedroom just like yeah so that's how it happens exactly. They website against sport's poster warehouse dot com I've been to it it's easy to shop around and see all kinds of different things really easy to navigate. Neil I think.
Can't he can't mark that down then that just Google sports posters and we usually come up first.
That's -- like it. -- flag is the founder and president of the company thanks for looking this up -- I enjoyed talking with you today.
Net copyright every day.
We'll have more on the hobby after this quick time out statement. Okay folks we're happy to have Tracy tackler with us he's the associate publisher from Beckett media -- glad to have you on the hobby today --
Hey Michael thanks for having on it takes -- for the kind words about -- the end we are thrilled of those things in the do our best. -- made it decimation in this well elected Albion.
that you're welcome I like I've already told you this off the air but I think a lot of people listening are thinking about cards that they. Probably still have for when they were kids and now I was by those little Beckett books. At the at the bookstore twenty years ago of course things have changed a lot. It's a very general question Tracy but. How how is it how -- it different now than -- I mean it's I'm sure it's different a lot of ways but if you could just sum up the the hobby these days forest please.
I would say. There's no denying that it's changed. A great deal from the the days when not 38 now so I'll start collecting some thirty years ago and it -- it seemed to be a lot more. A lot more practical we need to we had to collect back then because that's and we found out about our on field heroes right we didn't have to force seven access to news and we. Which didn't click on a button and and it. And blog about our other players are her chat with their favorite players and so we. We take a card because we had to if we want it to two learn more about our favorite -- players and that that part of it. Has changed a little bit and we've undergone. Require roller -- of the last. 22225. Years and now it's a lot smaller. We lost a lot of kids were two other. Pursuits whether -- or movies or X games are. At a Montana they're big machines available stepped up their participants. The hobby is still a a vibrant place and a fun place to be in its its. The value being delivered in products by many factions. But these days is unlike anything we've ever seen from. Actual player award memorabilia that's cut up to put -- parked in the impacts and certified player autographs that are acquired directly. For the player impacts -- part today bring this close. As close as possible to our they -- players.
The other as is a big part of it for sure and we don't with that change and maybe you know some people might think to a to a certain extent. Did gone are the days of building sets me back in the eighties we would and that was really all I was really all of it be collecting players sure but collecting sets you weren't. You know so so hard pressed to get rookie cards in 84 tops football as you might be in. 2007. SP authentic. -- So what would you say I mean is that is that's. Something that you know with collectors now do they still tried in your future try to collect sets or is it really more about the big. The big catch the rookie card that the memorabilia the auto that sort of thing.
The message through the perfect electors by ever nature have traditionally been completed threat we have to have one of everything. And that -- that that certainly. Or is evident in our binders ago are are gearing -- that page after page -- not bucket seats and was -- a complete set and and that's what we expected but. That's the hash changes that. The the makeup of products today and make it almost. -- or make it extremely difficult to complete is that what you're talking about. You're -- pretty rookies and other corporates that are considered be part of a station that. It's a lot or. Difficult to do to assemble those sets but it. It's manufactured. Does a pretty good job of making at least one product a year that. That is attainable bit that you can collecting tops to their credit statistics still produces -- the boxed sets and so it's some. That that aspect of it Nam has changed and I think most collectors today. Have resigned themselves to the fact that they can't collect everything so what you're seeing now if you see more single player collectors are seeking collectors who. Com and if you pick and choose what part of their favorite player or their favorite team that they're going to require. And they beat the online marketplace is really helped out that pursuits forever one.
Tracy -- our guest he's the associate publisher. Of Beckett media doesn't tops have a product just out this week. That is pretty cheap 303040. Bucks a box that kind of thing these days that's pretty good and now that that's something Tracy that I get a lot is good site I tend to gravitate toward the the higher end stuff trying to gamble and catch something obscene in you know and up to were 300 dollar pack. Once in awhile at least. If that isn't to say that you can't collect cards by buying packs for like a -- each in each sport with tops and even upper back there are options like that.
Actually and you know to. To folks over -- just recently released their score -- book pro or whichever years. There is a very affordable productivity -- product and predicted that. The thing that hasn't changed in our industry over the last. -- would forever is that. Q how you can elect has always been completely up to the individual. So if you wanna collected more affordable complete sense you can do that if you wanna if you want expense. Butler butler packet try to pull that papers are due to an air card you can do that -- it's it's whatever. Human net. Collecting it wherever you want it to be.
George Washington -- cart is by the way what Tracy said. There is a perfect. You know that there's stuff like that out their role given that another time but it has you know it has gotten beyond just just athletes presidential signatures and and yes hair I guess in this case.
Well that's a great point immunity it has evolved that's when. It debt to. The Holcomb movement cannot sort of with with a retired players with but it superstars have been. And that kind of a volley that was awhile. A wildly successful Phnom another approach companies in this kind of evolved into the Americana thing where -- Are manufactured really think part of presidents and politicians and entertainers in. That's really exciting -- team that part of the business --
Yeah I agree it's fun. Tracy -- is our guest from Beckett media. Tracy I've mentioned the website a couple times mean people are listening and perhaps wondering. How to get organized and back its web site certainly offers that. There there's a lot to it. And you just recently. Updated it if you can't if you can't speak to this how how was that going and what would you say -- somebody who might wanna know if Beckett dot com is a good option for them to try to figure out how to organize their collection.
Well I really internationally is that in the lead the what about Beckett has done it. How we made our name over the years initially we will we created kind of cohesion -- you know there -- just part everywhere. There was no real standard. Catalog and and check listing. Entity so we cannot have done that we've. With industry leaders in that we continue to do that done on Beckett dot com. On the really simple to -- you organize your collection enemies you can win every part. Buy be accepted nomenclature listed you can pick and choose what parts you have your collection work hard do you want your collection. And then when you update that other people on psyched to see what you have and NC what you need and then. There's trading function cute they're allowed to trade with other users and ink to -- to charge you want in. And -- to -- you need to -- that aspect of it there's our marketplace which is. Huge. Online store that that the includes seemingly every car ever made in the in the great thing about our -- is -- all surged driven so you just. Essentially start with the search term or phrase or product or a player name and -- everything kind of pops up -- Troubled personal now is it that decides it enables users to. To create direct. Kind of experience they wanna have out of and has a personal homepage Atlanta. If you want you -- collection the pop up at the top but she can do that if you want the top news of the data Papa can do that it's. It's been it's been. A big change forced a question about that in in who -- are still learning and making improvements every day on.
Tracy -- from Beckett media thanks a lot for your time today. And I thank you --
